"Ultra-Web-savvy marketers are doing great experiments with social-networking platforms, community forums, and the like," says AJ Harring in a recent article at MarketingProfs. But there's one hitch: Few of their efforts are interconnected in a meaningful way to boost customer engagement at their websites, he mentions.  I have to agree the marketers and web designers are not seeing the social media integration through.  An example of media integration is at http://www.enthusiastwine.com where you'll see a twitter and facebook feed.  Each time new content is posted, the twitter feed is updated on the page and at http://www.twitter.com/enthusiastwine.  And, twitter updates the company's facebook page. The ecommerce site at http://www.todayswineaccessories.com has the twitter feed embedded showing the updated content within seconds of being posted.